Do I really need a web presence and if so what should it include?

The fact you are here shows that you do.

These days many people use the web as the first point of contact to find a business in their area. Entering a few keywords in a search engine is all someone needs to find your business. Gone are the days of reaching for the local telephone book. With a website people can find you regardless of geography, or you can refer all your actual and potential business contacts to this website, which can contain all the information about your business in one place, and you control how exactly the website should look.

In your website you can showcase what your business does, give your contact details and describe your products and services with text, images and graphics. As part of your contact details can be a contact form and location map. And you will be able to update this content yourself quickly and easily at anytime, for example to let people know your latest news, offers or events.

Yes but, I already have a Facebook page, why should I go to the expense of a website too?

The simple answer is Credibility: You may have a social media or blog page promoting your business, but it is not as credible as a standalone website which has it’s own identifiable domain name corresponding to your business. When you can point customers and partners to a well formed and regularly updated and maintained website, it tells them you are a serious business.

What is your way of working?

After your first enquiry we can have a first meeting, where you can explain your business and explain why you need a website. With this I can understand the background and how the website should fit in your business. We should both have a clear idea what the business objective and the target audience for the website is. We can then talk about a look and feel which fits your business, and the features the website should have

The first meeting should ideally be face to face, and then from time to time at relevant phases. In between communication can be by phone, email, skype. But I can equally work at a distance for all communication, where working via email, Skype etc also works very well

After our initial meeting, I will not simply go away to create the finished website. Instead I will show you work in progress and my ongoing ideas and keep you informed all the way. But it should be a 2 way process, so you need to keep me informed also, giving feedback and ideas so we are both on the same page. If we work collaboratively together then this ensures that the final design is something that we are both happy with, because you were involved in the process of its creation. This is your website.

And in the design process if I need help, for example graphic design or professional photography, I can arrange this

Finally, this should be an ongoing partnership. After your website has gone live, I can be there for you to help you if necessary to make changes, for example because of customer feedback, or adaptions to your target audience

What is your web design process?

  • Step 1: Get in touch and ask for a quote
    • For this we will have a first meeting / contact, covering the topics under FAQ ‘What is my way of working?’, such as the business you have, the website you need and it’s aim.
    • Say what features you need – use my features list in my Standard Website and Extras as a guide.
    • You can ask for other features
    • Say what material for the website you already have.
    • With your information I will send you an offer price
  • Step 2: Concept und Design
    • Upon us both agreeing that the project can go ahead, we can start the project.
    • With your help I will come up with a design look for your website. For this we will keep each other informed at each development stage, so that the final design is what we are both happy with.
  • Step 3: Website Implementation
    • With the agreed concept I will implement your website
    • I will include the graphical material that you have. And I will create any other necessary graphics, icons, source any required images, setup any image galleries and any other agreed components
    • Meanwhile you should provide me with all your initial text for the website
    • I will provide any agreed translation for your text for pages in other languages
    • I will test the website on different device types – PCs and Mobiles.
    • I will apply search engine optimisation (SEO) principles to your website and advise you on what you should be aware of to keep it search engine optimised.
  • Step 4: Website goes live
    • I will launch your website
    • As part of the website launch I will register your website with Google et al so that your potential customers can find your website quickly and easily
    • For you to make your own future text edits I will provide you a user guide document for the CMS
  • General :
    • You will have opportunity for feedback at any point in the design process

How much will it cost?

The cost for the Standard Website is from CHF 900.
But, after our initial contact, and I have gained a good idea of your needs, then I will send you a no obligation fixed price quote.

How long will it take?

I cannot say exactly. I will have a better idea after our first contact. But in general we are talking of several weeks of elapsed time to the time to the site going live. Remember, it is a 2 way process, where both sides need to give input to the process.

Do you offer multi language websites?

Yes I do. I can set up your website to display in any number of languages. The website will automatically first show in the language you have set in your region settings of your PC / mobile, but which you can then change to another with a simple click.

I also offer in-house proof reading and translations in English and German to save you money, and can organize the same with a partner for French and other languages. Check out my website to see how seamlessly different languages work.

What is Hosting and Domain Name registration?

Your website needs to be placed on a web server so that it is accessible on the web. This is called hosting. You also need to obtain a domain name for your site in the form of www.my-business.com ( or .ch etc) from a domain name registrar. Finally so that your website is accessible by using your domain name, you must associate the hoster´s web server with your domain name.

You can do all this yourself, or I can do all this organization for you under my Maintenance Package.

What is a CMS?

CMS stands for Content Management System. This simply means you can update online the content of your website, by logging into an administration page which is associated with the website. When you do so you can edit existing pages, create new pages, or delete existing pages. To do this you have an editor panel where you can work with simple text and image components, and where no special technical knowledge is required.

What is Responsive design?

Responsive Web Design is a way to design a website that makes it look good on all devices whether it is a desktop PC, a tablet, or mobile phones. With this method the website automatically detects what device it is being displayed on and then adapts it’s layout so that it is readable on that device.

What is HTTP, HTTPS and SSL?

Information is passed over the Internet using a protocol called HyperText Transfer Protocol (HTTP). And when information is sent from A to B, eg your browser to a webserver, then it will often pass through many intermediate nodes. The protocol HTTP is by design not encoded very strongly, meaning someone could eavesdrop on this information at any point along the way. These days this protocol is being replaced with HTTPS or HyperText Transfer Protocol Secure, where the link between A and B is encoded, so that it is not possible to eavesdrop at some intermediate point.

You see the protocol that is used for a website URL at the start of the URL in the address bar of the browser

To setup HTTPS encoding the parties at A and B first exchange keys, which are special very long strings of characters. And this exchange of keys is done over another protocol called Secure Sockets Layer (SSL). A website owner uses his own unique key, which he securely passes to a user’s browser so that each can encode the link and the other can decode the link, where the website owner obtains this key in the form of a SSL Certificate, issued by the Certificate Authority (CA).

Even if you do not have sensitive information on your website, these days entities such as search engines and browsers prefer that you use HTTPS on your website. If you just use HTTP, then a search engine may give you a lower ranking, and a browser could show a message such as ‘Website not secure’ in the address bar – which does not look good for the user.

As part of my Maintenance Package I configure your website always to use HTTPS, and I provide a SSL Certificate, so that you do not have to worry about this.

What about content?

It is your website and your content. All pictures used should belong to you or be copyright free, which I can help find for you. I can adapt and edit images for you, or create or edit any graphics or other visual information such as photo galleries or image animations which you may need for your website. The written content of your website is your responsibility, but of course I can advise.

Is distance a problem?

No. If I don’t meet you face to face, then working via email, Zoom etc also works very well

If I no longer want your services, can I take my website to another hoster / web designer?

Yes you can. I hope you remain happy with our collaboration, but if you want to then you can do so at anytime and at no cost.

You own your website and your domain name. I just manage it. I will terminate your maintenance package, and give you your website with all it’s content as a zip file. I will also give you your domain name registration details, if you don’t already have them. That’s it.

I use the CMS from WordPress to create your website. And so when you install your website on another hoster, with the help of another web designer, then you must inform them that it is a WordPress website, so that they know how to install it. But the WordPress CMS is used for a large fraction of all websites on the Internet, and so it is very familiar to hosters and web designers alike.

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